We are SO excited to feature Psyche Southwell, the Creator and Editor of Economy of Style, for this month’s Trailblazer interview! Psyche has such an infectious personality and we are always inspired by her love for bold colors and prints. We had such an amazing time collaborating with her for our new Spring Collection and can’t wait for you all to see the photos. Check out her interview below and be sure to head over to Economy of Style to learn more about Psyche, her trendy style and useful tips for shopping on a budget!
What is something you wish someone had told you about starting a company?
My business emerged organically from a hobby. I wish I had been encouraged sooner to explore the possibility of turning my personal interests into professional pursuits.
What advice would you give to a woman who is considering starting her own business?
Be a good researcher and evaluator of your field.
What’s the best career advice you ever received?
Build a community of like-minded women that can help you shape and advance your ideas.
What do you love about running your own business?
Every day, I get to see how my visions get materialized.
Who inspires you as a business woman?
Solange Knowles has served as a critical style muse for me. I’ve also been inspired by how she’s successfully transformed her creative interests into lucrative businesses.
How do you stay motivated through difficult times?
I stay immersed in my community of interest through expansive reading and in-person networking.
What’s been most rewarding?
Being recognized and honored by leaders in my field, such as editors of major magazines, has been quite encouraging.
Who were you before you started your business?
I worked in academia as an educator and researcher.
If you weren’t running your business, what would you be doing?
I would probably still be working in higher education.
Where do you see your business in 5 years?
I see my business embracing expanded opportunities to spread the message that net style is not determined by net worth.
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1. Layered pearls and matte beads: They aren't just for the ladies who lunch, these pearl studs have the perfect cool girl edge. On the runway, it's all about layering pearls or matte beads, we love to get the whole look with 1 necklace, our Wear Anywhere Necklace. We are dying for pearls these days! Find even more here!
2. On the Fringe: Last seasons tassels were bright and fun, but we prefer the more sophisticated spin on the tassel trend with a darker palette and metallic accents for a more adult spin. Layer one over your favorite winter sweater or have it peak out under your scarf and blazer. We love tassels so much, but this Gobi Tassel is one of our favorites. Want more? Check out our gorgeous tassel pieces here!
3. Stack em Up!
One of our girls always has a stack of bracelets on, and every day she does a little bit of a different spin on it. It is never exactly the same, and that is what is so great about this trend, you can personalize it. Check out our latest post on Arm Candy to get more ideas how to create your stack.
4. Earthly Elements: Whether it's a raw cut stones, or a beautiful agate, like in the Highlands Necklace elements from nature are right on trend. It's all about the imperfections and handcrafted nature that make these pieces so beautiful and unique.
5. Bejeweled: It's not the holidays without lots of glam, and of course diamonds. Oh, do we love our diamonds. Perfectly imperfect, we love this rough cut pave in both the ring and the earrings. Both understated and glam, you can wear them with your fav stretch black pants or your little black dress. Best of all this won't break the bank. Shop our Heirloom Collection here!
For the last decade we all have heard the term "Arm Party". Little did we know what it really meant then and over time how it would develop. I think it is safe to say we all know it means "stacking your wrist with bracelets".
Your arm party can have 10 plus guests or it can be a small party of 2. It all depends on what tickles your fancy that day or evening. Your arm party can be a mix of many different materials from big to delicate beads, metals, fabric, semi precious stones and everything else in between.
An arm party can be one of the easier ways to accessorize your outfit. It can take your look to a new level with just a few bracelets. Let's take a look at a couple different looks with bracelets from Collections by Joya.
These three bracelets share the same hues that look amazing together and also can be worn as singles for a more delicate look. From top down the Arvada Bracelet-Gray, Arvada Bracelet-Celadon, Hammered Leaf Indigo Bracelet.
This is a stunning example of using different styles and textures. Even by just taking one bracelet away it could change the look completely. From left to right is Tulum Pearl Bangle Bracelet, Gala Pearl Bracelet, Shades of Gray Bracelet, Perfect Layers Bracelet- Gray.
We are beyond excited to expand the Joya collection to include cold weather accessories and clutch bags this season: flattering, fringed ponchos, warm and cozy scarves in the perfect palettes, and shimmering clutch bags that are sure to be the hit of your next Holiday party.